Sponsorship Opportunities


Special Olympics New Mexico (SONM) defines our community partners as those businesses and organizations that receive marketing benefits and employee involvement in exchange for a contribution to further year-round sports training and athletic competitions for children and adults with intellectual disabilities.  Marketing benefits vary with the levels of financial commitment and can be customized to meet a company or organization’s needs.

Thus far, the highest level of sponsorship is SONM’s Hall of Fame level, covering all State Competitions and all Special Events throughout New Mexico.  This is a $20,000 investment in the athletes and families of Special Olympics New Mexico. The Hall of Fame level can be attained through cash and/or value-in-kind (VIK) donations. Click HERE to get to know our Hall of Fame Sponsors.  Other statewide sponsorship levels are offered ranging from $10,000 to $1,500.

For those companies or organizations interested in exposure on a regional level; Presenting, Premier and Games sponsorships are offered at SONM’s six State Competitions and Regional Special Events held throughout the year. These levels range from $1,500 to $12,000.

Special Olympics New Mexico offers opportunities for sponsorship in five different categories.


Sponsors are tied to State Competitions in a variety of ways.  Benefits include media exposure, VIP status, employee volunteer opportunities, banner exposure, Games Management opportunities, and logo identification on Games apparel.

Opportunities Include:

Law Enforcement Torch Run

The Law Enforcement Torch Run® (LETR) is the largest grass-roots fundraiser and public awareness vehicle for Special Olympics. Since its inception in New Mexico in 1986, the Torch Run has raised more than $1.8 million dollars. At its most basic level, the Torch Run consists of law enforcement officers running the Special Olympics “Flame of Hope” more than 1600 miles throughout the state, culminating at the Opening Ceremonies of the Special Olympics State Summer Games. It is a year-round fundraising initiative that supports Special Olympics athletes and their families by raising awareness and generating revenue. Sponsors gain statewide exposure, publicity, and media value when associating themselves with the LETR.  All of the monies raised remain in New Mexico to help pay for items such as sports equipment, medals, State Competitions, and athlete initiatives.  The Torch Run is a revenue-share fundraiser.  Local Special Olympics programs receive one half of the dollars raised by Law Enforcement in the communities where those officers reside. Sponsorship opportunities range from $1,500 to $50,000.  For more information, please contact torchrun@sonm.org.

Special Events

Special Olympics New Mexico offers several special events throughout the year. Join us for the 2019 Golf Classic tournament and fundraiser at Santa Ana Golf Club in July or participate in the festive Posole Ole Fun Walk in December. Each event offers a variety of sponsorship levels and promises something for everyone’s interests.

Sponsorship opportunities range from $2,000 to $20,000.

Special Events for Special Olympics New Mexico for 2019 include:

For more information about becoming a sponsor for Special Olympics New Mexico events, please contact Christine Roybal Hidalgo, Director of Development.


Athlete Programs and Initiatives

Healthy Athletes – Special Olympics New Mexico Healthy Athletes is a program designed to help Special Olympics athletes improve their health and fitness.  Athletes receive a variety of health screenings (i.e. dental screenings, audiology testing, eye exams, physical therapy and podiatry screenings) through clinics conducted by volunteer health professionals during Special Olympics New Mexico State Competitions.  All health screenings, eye glasses, oral health tools, etc. are provided to Special Olympics New Mexico athletes at no charge.

Athlete Leadership Programs (ALPs) – While SONM trains people with intellectual disabilities to develop athletic skills, it also promotes the ability of its athletes off the field. Athletes are encouraged to transfer their drive, determination and enthusiasm to life beyond sport. Through ALPs, many athletes learn to step out, speak up, and lead the movement. ALPs trains athletes to become public speakers, assistant coaches, sports officials, committee members and Board members. It will equip them to handle media opportunities, speaking engagements, and meetings with public officials. In so doing, Special Olympics athletes are able to provide the most direct and powerful testimony to the true potential of those in our society challenged with mental disabilities. For more information regarding ALPs please contact Rebecca Rainsberger, Marketing Communications & Volunteers Manager.